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Thiraya
05Measured impact

Sustainability

How we source matters as much as what we source. We buy direct from the farmers who grow the crop, pay rates that reflect quality, and keep every batch traceable back to the ground it came from.

Two farmers sitting together, laughing, sorting crop into a woven basket
Processing at origin

Value added where the crop grows

Shipping raw crop across an ocean to be processed, then shipping it back, carries both cost and carbon. Where processing can be done well closer to origin, we do it there — as with cashew, and with vanilla curing at our own facility in Lugazi.

Primary processing in-country
Farmer relationships

Sourcing direct, at origin

We buy at origin from farmers and producers rather than through layers of intermediaries, and our East Africa team is on the ground year-round rather than arriving at harvest. Vanilla is hand-pollinated and hand-harvested by the growers we work with.

Own team at origin
Farmer welfare

Paid directly, supported through the season

Farmers are paid directly, without intermediaries taking a share of the price, and at rates that reflect the quality of the crop delivered. Support continues across the growing season rather than ending at the point of purchase. Because payment does not depend on early delivery, no crop is harvested before it is mature: vanilla is left on the vine until it is ready, as premature harvesting permanently limits the quality a bean can reach.

Direct payment to the grower
Traceability

Every batch back to its source

Every batch of our vanilla is traceable back to the farm it came from. In a category exposed to adulteration, being able to name the source and show each step of the path is the substance behind the claim.

Single-origin, batch-level
Packaging

Plastic-free retail packaging

Our woven cotton retail bags, made in India, replace plastic packaging on the shelf — currently supplied to a Greek premium-legume brand.

Woven cotton, not plastic
Supply stability

Never dependent on a single harvest

Sourcing one commodity from several origins on different harvest cycles means no one farming community carries the weight of a bad season, and buyers get continuity without a scramble to cover the gap.

Three origins for cashew