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Thiraya
04Flagship programme

Vanilla, vertically integrated

From bean to finished product, Thiraya owns and controls every step of the value chain. It is the commodity in which we have integrated furthest, built a consumer brand and developed a full product range.

Workers bending over rows of vanilla beans laid out to dry on orange sheeting
The chain, end to end
01

Grow

Hand-pollination & harvesting

Lake Victoria & Rwenzori, Uganda

02

Cure

Primary processing at origin

Our facility, Lugazi, Uganda

03

Process

Extraction & value addition

Audited partners, India

04

Supply

B2B product range + UVAVU consumer brand

To specification

A grower's hands pollinating a vanilla flower on the vine
01

Single origin: Uganda

The bean is Vanilla planifolia, the same species as premium Bourbon-type vanilla. It grows on the shores of Lake Victoria and the slopes of the Rwenzori mountains, and Uganda’s equatorial climate gives it a naturally high vanillin content. It is also the only origin with two harvests a year.

We source vanilla from a single origin — the Lake Victoria region of Uganda. Two harvests a year, a major season in summer and a secondary one in winter, bring beans to buyers fresher than a once-a-year crop allows. And at that altitude the bean matures slowly on the vine, building a naturally richer flavour.

JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Uganda
Madagascar

Windows are indicative. Uganda's two seasons are declared each year by the Ministry of Agriculture so beans are picked at peak ripeness; Madagascar's single harvest typically runs June–August.

02

The product range

A bundle of whole cured vanilla beans held by a Thiraya paper band

Whole beans

A kraft stand-up pouch of unspent vanilla seed with a Thiraya label

Seeds

A kraft stand-up pouch of ground vanilla powder with a Thiraya label

Ground vanilla

ConcentratedReady to use
01

Oleoresin

Vanilla oleoresin, dark and viscous, in a glass dish

The concentrated extract, for high-heat and industrial processing.

02

Paste

Vanilla paste with seed visible, in an open jar

With seed, for premium bakery and desserts.

03

Extract

Vanilla extract in a bottle beside cured beans

Natural, liquid, with a flexible carrier to the customer's preference.

04

Flavour powder

Fine vanilla flavour powder loose in a dish

Spray-dried, for dry systems, confectionery and dairy.

05

Syrup

Vanilla syrup being poured, catching the light

For beverages, toppings and finishing.

03

Quality & certifications

Because we control the chain rather than buying finished goods on the open market, quality is managed from origin to final product.

Finished formats

GFSIFSSAIHALAL

Extract, paste, flavour powder and syrup are manufactured at a facility certified to a GFSI-recognised scheme.

Oleoresin

FSSAIHALALKOSHERISO 22000

Our oleoresin carries recognised certification for food, halal and kosher markets.

Traceability

SINGLE-ORIGIN

Every batch of our vanilla is traceable to origin. In a category exposed to adulteration, we can name the source and show every step of the path.

Tell us the format, the volume and the specification.

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